Welcome to New flow

Malmö Special

As the two founders of New Flow are born and raised in Malmö, we of course support our hometown and team! Get 30% discount with the code: MALMÖ

(until July 31st for purchases over 800kr)

Shop Malmö Special

WHEREVER LIFE TAKES YOU

FIND YOUR FLOW

New Flow fitness wear is there for every moment.

Shop all products

Be the change

Ethical Gym Clothes & Fitness Gear for a Sustainable Life

Shop our 100% made-to-order gym clothes, designed for those who seek their fitness flow while making ethical and eco-conscious choices.

Learn More

Meet our latest collection!

Get ready to fall in love with our special collection, PISTACHIO.

Shop Special Collection – PISTACHIO
MEN'S WINDBREAKER – PISTACHIO MEN'S WINDBREAKER – PISTACHIO
New Flow
MEN'S WINDBREAKER – PISTACHIO 1 129 SEK
WOMEN'S WINDBREAKER, CROPPED – PISTACHIO WOMEN'S WINDBREAKER, CROPPED – PISTACHIO
New Flow
WOMEN'S WINDBREAKER, CROPPED – PISTACHIO 1 075 SEK
MEN'S RASH GUARD – PISTACHIO MEN'S RASH GUARD – PISTACHIO
New Flow
MEN'S RASH GUARD – PISTACHIO 765 SEK
WOMEN'S RECYCLED LONG-SLEEVE CROP TOP – PISTACHIO WOMEN'S RECYCLED LONG-SLEEVE CROP TOP – PISTACHIO
New Flow
WOMEN'S RECYCLED LONG-SLEEVE CROP TOP – PISTACHIO 699 SEK
MEN'S JOGGERS – PISTACHIO MEN'S JOGGERS – PISTACHIO
New Flow
MEN'S JOGGERS – PISTACHIO 925 SEK
WOMEN'S PADDED SPORTS BRA – PISTACHIO WOMEN'S PADDED SPORTS BRA – PISTACHIO
New Flow
WOMEN'S PADDED SPORTS BRA – PISTACHIO 689 SEK
MEN'S T-SHIRT, CREW NECK – PISTACHIO MEN'S T-SHIRT, CREW NECK – PISTACHIO
New Flow
MEN'S T-SHIRT, CREW NECK – PISTACHIO 618 SEK
WOMEN'S YOGA SHORTS – PISTACHIO WOMEN'S YOGA SHORTS – PISTACHIO
New Flow
WOMEN'S YOGA SHORTS – PISTACHIO 549 SEK
MEN'S RECYCLED ATHLETIC SHORTS – PISTACHIO MEN'S RECYCLED ATHLETIC SHORTS – PISTACHIO
New Flow
MEN'S RECYCLED ATHLETIC SHORTS – PISTACHIO 618 SEK
WOMEN'S RASH GUARD – PISTACHIO WOMEN'S RASH GUARD – PISTACHIO
New Flow
WOMEN'S RASH GUARD – PISTACHIO 765 SEK
DUFFLE BAG – PISTACHIO DUFFLE BAG – PISTACHIO
New Flow
DUFFLE BAG – PISTACHIO 1 129 SEK
TUMBLER, STAINLESS STEEL – PISTACHIO TUMBLER, STAINLESS STEEL – PISTACHIO
New Flow
TUMBLER, STAINLESS STEEL – PISTACHIO 525 SEK

Find your flow

Focused. Strong. Balanced.

SHOP WOMEN

Find your flow

Upgraded. Commited. Ready.

SHOP MEN

WOMEN'S ESSENTIALS

///
Shop Sports brasShop Women's HoodiesShop LeggingsShop Women's Shorts

Featured collection

NEUTRALS

Shop Neutrals

Featured collection

CLASSICS

Shop Classics

Featured collection

VIBRANTS

Shop Vibrants

MEN'S ESSENTIALS

///
Shop Men's HoodiesShop Men's JoggersShop TightsShop Men's Tank Tops

COMPLETE THE LOOK

Shop Accessories

WORKOUT ESSENTIALS

//
Shop Water BottlesShop Duffle bagsShop Tumblers
MEN'S COTTON HOODIE – CARBON GREY
MEN'S COTTON HOODIE – CARBON GREY
From 825 SEK View Product
WOMEN'S JOGGERS – CHARCOAL
WOMEN'S JOGGERS – CHARCOAL
From 925 SEK View Product
MEN'S T-SHIRT, CLASSIC – MILITARY GREEN
MEN'S T-SHIRT, CLASSIC – MILITARY GREEN
From 329 SEK View Product

Let customers speak for us

from 4 reviews
Fits perfect

Fits perfect and I wear them daily for most activities, pockets are useful too

Enya
WOMEN'S LEGGINGS, W POCKETS – BLACK
WOMEN'S LEGGINGS, W POCKETS – BLACK
Love it!

This mama decided to try a crop top for the first time and I am so happy I did, it fits well and love the print details!

Enya
WOMEN'S RECYCLED LONG-SLEEVE CROP TOP – LEOPARD
WOMEN'S RECYCLED LONG-SLEEVE CROP TOP – LEOPARD
Superior quality

Soft and thick feel. Comfy but still with a tailored fit.

Marcus Persson
MEN'S COTTON HOODIE – WHITE
MEN'S COTTON HOODIE – WHITE
Really nice hoodie

Super nice quality, colour stays great and size as well after washing. A really good purchase !

Ulrika Haryd
MEN'S COTTON HOODIE – TEAM ROYAL
MEN'S COTTON HOODIE – TEAM ROYAL